🌍 United Kingdom (Remote working with office in Bristol)
Please note we do not offer visa sponsorship at this time
🤓 Full time
💳 up to £55k depending on experience
As a senior member of our Marketing team, you will be responsible for developing and scaling all of our content marketing efforts throughout the full marketing funnel, driving exponential growth, and engaging our customers with true delight at every turn. You’ll be working cross-functionally to ensure a cohesive content strategy that supports the company goals.
Diversity and inclusion
We are an equal opportunities employer and we are committed to creating a diverse environment. All qualified applicants will be considered regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, genetics, national origin, disability, age or any other grounds.
If there are any adjustments you need to help you bring your best self to an interview with us please let us know.
About the role
Since over 70% of our revenue comes from businesses, our Marketing Strategy has recently seen a new B2B pivot. Our Ecologi brand has always focused on being simple, clear and delightful - so when we say B2B what we really mean is B2P because businesses are also people who care about our planet. In practice, this means that we think about the content themes which are relevant to our business audience, but we do this in a human way. We never forget what makes our brand special and our tone of voice unique. We make this content accessible, tangible, inspiring.
This role will help elevate existing marketing campaigns ensuring that all distribution channels are being leveraged. You will own our social and blog channels and support on email, CRM, product, and digital marketing. You will be responsible for exploring new ideas and working across the business to ensure quality is at the forefront of everything we distribute.
Represent the Ecologi brand, our values and tone of voice ensuring our brand shines through consistently in everything we do.
Driving the monthly content planning cycle by collaborating with our Ecologi Creative Studio.
Creating and developing content ideas with the wider team by staying up to date with climate news to ensure we are seen as a leading climate action brand. Content will be mostly online (blogs, video, social, email) with some ad-hoc offline print content.
Working cross-functionally with multiple stakeholders and senior leadership to develop strategic partnerships, growth and enablement internally and externally. Utilising Trello and Shortcut project management tools.
Understand the SME and B2B2C audiences for both employees and decision makers within businesses and ensure content speaks to them on both a rational and emotional level.
Develop and manage the marketing content calendar executing our content across multiple platforms and channels.
Managing a team of 2 people (the Social Media Manager and Content Executive).
Report back success metrics frequently to the key stakeholders. Working Sprout Social and native platforms, as well as Google Analytics & Hubspot.
Managing and adhering to a yearly content budget.
Working alongside our copywriters to create new content and proofreading content ensuring it adheres to brand guidelines.
Working and developing the way we work with influencers to ensure that Ecologi is maximising every opportunity through content.
Required skills and competencies
- Extensive experience in producing B2B content strategies within the renewables/sustainability industry working with multiple sustainability brands
- Experience leading and managing a successful content team specifically managing multichannel brand campaigns such as out of home and TV
- Proven track record of delivering exceptional industry-leading engagement resulting in audience growth; including on all social media platforms (Linkedin, Instagram, Twitter, Tiktok, YouTube etc)
- Experience managing large-scale budgets for campaigns
- Experience with developing/reporting on success metrics
- You have successfully managed and organised cross-functional projects working with brand agencies on multiple marketing campaigns
- Experienced in sourcing and working with freelancers, and creative agencies.
- You’re a people person - you have the ability to form natural relationships, influence the narrative and through a passion for our mission, you inspire others to align with our vision and brand identity
- Data-driven and passionate about implementing change based on data
- Great organisational and project management skills
Bonus to have
We are now considered the market leader in collective climate action. We are a social enterprise who provides innovative and progressive tools: a subscription service to reverse climate change; a marketplace for climate action; and a tool for real-time carbon footprinting for businesses. Our mission is to avoid 50% of global emissions by 2040. How do we plan to do this? By protecting nature, supporting the best in carbon offset programmes (like protecting the Amazon Rainforest) and planting trees in the places that need them.
Our culture is about pulling together, helping one another, about putting forward good ideas and feeling part of something bigger than yourself. As a team we’re easygoing and we take great pride in our work. From brand and marketing to product development and climate impact, we’re all striving to move the needle on the climate emergency. We celebrate our milestones and we have get-togethers every quarter (restrictions permitting!).
With our 40,000-strong subscriber base, we’re now funding 1 million trees every few weeks. Impressive, but we’re only just getting started. Our goal is to fund billions of trees a month.
Are you the right person to help us achieve this?
Working hours ⌚ 9:30 am to 3:30 pm core working hours, the rest is flexible we work around your productivity!
Location 📍 We are a remote-first company but there is a contingent based around the Bristol area of the UK. It would be fantastic if we could meet you during your onboarding and our quarterly team get-togethers.
Wellbeing 🧘 Optional daily mindfulness sessions and Friday ‘chill and chat’
Tech equipment 💻 Laptop provided
Development 🌱 Ecologi encourages courses, seminars and conferences
Nest ethical pension 💰 with Ethical Fund options (UK only)
Enhanced parental leave 👶 We support you through your journey! (UK only)
Annual leave 🏝️ Taking a break is great for the soul and your ability to be brilliant at work. That’s why you have an extra week’s holiday. You’re entitled to 25 days holiday excluding bank holidays (UK only).